How to Keep Your WhatsApp Number Safe with Rapiwa: Compliance Tips from Rapiwa
WhatsApp is one of the most powerful tools for business communication — but misuse can put your account at risk. If you’re using Rapiwa to send messages through a WhatsApp API (like Rapiwa), it’s critical to follow compliance best practices to prevent account flagging or blocking. Below, we break down the key strategies to help you maintain a healthy messaging flow and build trust with your customers.
1. Warm-Up Your Number Gradually
When you start with a new WhatsApp number, treat it like a live “new employee” — don’t throw it into high-volume messaging right away. New numbers are more likely to be flagged by WhatsApp. To avoid this:
Send and receive real messages (text, media) with real users for a few days.
Wait at least a day after registering before linking the number to your API.
Avoid jumping into mass broadcasts early on.
This helps build a positive “reputation” for the number and makes your usage patterns look more organic.
2. Ask for Explicit Consent (Opt-In)
Getting explicit user permission is crucial. Here’s how to do it well:
Encourage users to message you first — for example, via a “Contact us on WhatsApp” button on your site, or a link with a pre-written greeting.
When you send your first message, start with a question or something conversational. This drives engagement, lowers spam risk, and improves your response rate.
3. Make Opt-Out Easy
Always give a clear, simple way for users to stop receiving messages:
Use straightforward language like: “Reply ‘STOP’ to unsubscribe”.
Remove users from your list promptly when they opt-out.
This not only builds trust, but reduces the chance of a user reporting you for spam.
4. Avoid Spammy or Bulk Messaging
Sending too many unsolicited or repetitive messages is a big red flag. Rapiwa users should:
Not send unsolicited bulk messages.
Ramp up their send volume slowly. For example, start with moderate activity before scaling.
Follow a safe rate guideline: no more than two messages per minute, for up to six hours a day, and not every single day (suggested limit: 3 consecutive days).
This helps you stay under WhatsApp’s radar and reduces risk.
5. Maintain High Engagement Rates
WhatsApp tracks how users respond to your messages. Low engagement (few replies) can hurt your “quality rating.” Rapiwa users should aim for:
At least 30% response rate per 100 messages.
Two-way conversation, not just monologues.
When customers reply, it signals to WhatsApp that your messages are expected and welcomed.
6. Personalize Your Messages
Generic, broadcast-style messaging is more likely to annoy users — and get you flagged. Instead:
Use personalization (e.g., address people by name).
Change up your message templates to match different segments or contexts.
Make sure the content feels relevant to each recipient.
7. Be Careful with Links
Including links can be useful — but they must be handled wisely:
Avoid placing links in the very first message you send to a user.
Use secure (HTTPS) links.
If you shorten URLs, use a trusted shortening service to avoid looking spammy.
8. Use a Complete and Trustworthy Profile
A fully filled-out WhatsApp profile builds legitimacy:
Add a profile picture (logo or brand image)
Write a helpful, honest description so recipients know who they’re talking to.
This makes your account look less “bot-like” and more like a real business.
9. Mimic Human Behavior
WhatsApp favors “real conversation,” so your message-sending behavior should too:
Randomize the time between messages so it’s not too mechanical.
Always reply to users when they message you. Two-way interaction is crucial.
Avoid sending at unnatural speeds or in unnatural bursts.
Why These Guidelines Matter for Rapiwa Users
Using Rapiwa to send WhatsApp messages via an API gives you a lot of power. But with that power comes responsibility. If your WhatsApp number gets flagged or blocked:
Your campaigns can be disrupted.
Your customers may lose trust.
You might even lose access to your WhatsApp session.
By following these compliance points, you not only protect your number — you also build better relationships with your users. You’re more likely to maintain a high-quality sender reputation, reduce the risk of being marked as spam, and ultimately run more effective WhatsApp messaging campaigns.